Feedback Foundation has been engaged for facilitating IEC activities for citizens’ mobilization towards Integrated Solid Waste Management in the city of Amritsar. Under this intervention, the team conducted an awareness program at Preet Avenue, Majitha Road Bypass on 21 st February 2021 to apprise the residents, shopkeepers and vendors about keeping the surroundings clean. The team emphasized on not throwing garbage in the drains, etc. The residents actively participated in the awareness drive. Similar awareness programmes are being conducted in various wards of Amritsar and shopkeepers are mobilized to keep two bins in front of their shops for dry and wet waste.