Feedback Foundation is providing technical support to United Nations Development Programme for implementation of Plastic Recycling Management Programmes in Rishikesh, Uttarakhand. This initiative is designed to minimize negative impact and risks to the environment and human health by enhancing sustainable Plastic Waste Management practices, through a socio-technical model (segregation/collection/ recycling) while ensuring compliance with regulations. This initiative is in line with Swachh Bharat Mission. Door to door visits and triggering sessions are also being conducted for sensitizing people about the ill effects of plastic and to mobilize the community for source segregation of waste.