Feedback Foundation is providing technical support for developing a pilot Integrated Decentralized Solid Waste Management Model in Konark Notified Area Council (NAC), Puri District, Odisha. The objective is to provide a seamless end-to-end value chain for Solid Waste Management in the wards of Konark NAC. Waste minimization being one of the focus areas, Single Use Plastic (SUP) has been banned in Konark NAC. The potential commercial units have been sensitized in association with the administration to stop using plastic/polythene bags less than 50 micron. Surprise raids are being conducted and penalties are imposed on shopkeepers who are found using plastic carry bags. This has resulted in sizeable reduction in waste being generated in the wards of Konark NAC.