Feedback Foundation has been engaged by Amritsar MSW Ltd. for conducting Information, Education and Communication (IEC) activities for citizens mobilization towards Integrated Solid Waste Management in Amritsar City, Punjab. Under this intervention a Swachhta Rally was conducted on 12th November 2020 in North Zone from Hall Gate to Lohgarh Chowk. Citizens actively participated in the rally. Medical Officer of Health, Chief Sanitary Inspector, Sanitary Inspector and Sanitation workers were also present in the rally. Slogans were raised on keeping Amritsar clean and all the shopkeepers and vendors were strictly informed to keep 2 dustbins in front of their shops i.e. blue and green dustbins for dry and wet waste respectively, and to make their surroundings clean. This is an initiative under ‘Swacchata Hi Seva’ Campaign launched by Prime Minister Narender Modi for making our environment clean.