An Reduce Reuse Recycle (RRR) center is established in Pondicherry Municipality, Puducherry UT and is operational since June 2025. This initiative is a result of collaboration between Feedback Foundation and Pondicherry Municipality, supported by Godrej Consumer Products Ltd through CSR.

The RRR centre will promote sustainable waste management practices by,  accepting donations of reusable household items for redistribution to those in need and serving as a learning centre for the local community on RRR principles. The centre has already grabbed the attention of locals, who are volunteering and donating with enthusiasm. This centre aims to foster a culture of sustainability and community engagement in Pondicherry.