FFCT successfully  implemented a comprehensive BCC programme in Haridwar Nagar Nigam aimed at strengthening source segregation and fostering an inclusive, community-driven approach to sustainable waste management. The initiative focused on improving segregation efficiency, strengthening community ownership, ensuring active citizen participation, building the capacity of sanitation staff, integrating informal waste pickers, and enabling sustained behaviour change.

Through the project, over 18,000 households were visited, with 15,500 reach-outs and interactions conducted. A total of 10,422 households were covered through door-to-door surveys and awareness activities. In addition, more than 10 Bulk Waste Generators (BWGs) were reached through targeted engagement efforts.

The programme also prioritised frontline workers, engaging over 280 sanitation staff and informal waste pickers through distribution of PPE kits, capacity-building sessions, health camps, and facilitation of 30+ linkages to government welfare schemes. Further, 19 community and institutional awareness activities were conducted to reinforce key messages around sustainable waste practices.

The project concluded successfully on March 31, 2026. It was implemented under the ‘Start a Little Good’ campaign—an initiative by Hindustan Unilever Limited under Project Circular Bharat, in partnership with Dasra (Impact Foundation).