Feedback Foundation has been engaged by Amritsar MSW Ltd. for conducting Information, Education and Communication (IEC) activities for mobilizing citizens towards Integrated Solid Waste Management in Amritsar City, Punjab. As part of this, various activities like Swachhta rallies, door-to-door visits, mobilization of shopkeepers, pocket-triggering, training of sanitation workers, etc. are being conducted. Team Feedback Foundation has engaged citizens to clear the Garbage Vulnerable Points (GVPs) and make colourful rangoli designs, thus sending out a strong message to the citizens to contribute towards making their city clean.