Main Hoon Jholadhaari Indori” campaign is launched by Indore Municipal Corporation with the objective to inspire people to use eco-friendly cotton carry bags instead of Polythene and Plastic. Under this campaign, Feedback Foundation team is conducting awareness drives and sensitizing people about the ill effects of polyethylene/plastic. The citizens are being motivated to make cloth bags with used cloth at home and a lot of women of the city have become part of this campaign wherein they are making cotton carry bags themselves. Under this campaign, the citizens are requested to use only eco-friendly carry bags wherever they go. This campaign will contribute to reducing generation of around 20 tons of polythene bags daily and in making a cleaner and greener Indore.