Feedback Foundation and Indore Municipal Corporation recently conducted a “Plastic Heist” campaign, taking inspiration from the Spanish drama series “La casa de Papel” (Money Heist). Wearing red jumpsuits and Salvador Dali masks, the team entered the city’s markets to confiscate plastic bags, straws, and other items. The objective of the campaign is to reduce plastic pollution by raising awareness and educating people on its impacts. The campaign includes educating shopkeepers on responsible plastic usage and the dangers of non-biodegradable plastic, promoting recycling, and encouraging the boycott of plastic bags and microplastics that end up in oceans. This initiative will help in reducing substantial amount of plastic waste being generated in Indore.